This isn’t just a competition. It’s a global stage for the artists, rebels, and visionaries leading the brow industry.

For the first time ever, Brow Code invites professionals from every corner of the world to compete for the title of Best in Brows, a celebration of innovation, mastery, and bold self-expression. With three unique categories to enter, there’s a platform for every kind of brow artist, from the technical to the transformative.

Whether you’re a seasoned pro or an emerging visionary, this is your moment to showcase your work, gain global recognition and cement your status as a true leader in the brow game.

Do you have what it takes to be the best in brows?

1. Competition Overview

The Brow Code Best in Brows Awards 2025 is hosted by Brow Code Pty Ltd. It is a global celebration of brow artistry in honour of International Brow Day, providing a platform for beauty professionals and students in training to showcase their skill, creativity, and innovation.

2. Key Dates

1. Competition Launch: 05:00 AM AEST, Wednesday 27th August 2025
2. Entries Close: 11:59 PM AEST, Sunday 21st September 2025
3. Voting Opens: 10:00 AM AEST, Thursday 25th September 2025
4. Voting Closes: 11:59 PM AEST, Sunday 28th September 2025
5. Winners Announced: Thursday 2nd October 2025 (International Brow Day)

3. Eligibility

1. Open to qualified beauty professionals and current students in training.
2. Entrants may participate from any country.
3. Employees of Brow Code and their immediate family members are not eligible to enter.
   

4. Entry Method

1. Post a before and after photo of your brow artistry to your Instagram feed.
2. Must tag @browcodepro and include the hashtag #InternationalBrowDay in the caption.
3. Ensure the post remains live and visible until winners are announced.
4. Each post counts as a single entry. You may submit unlimited entries per category.
   

5. Categories & Requirements

(a) Brow Lamination – Full, Fluffy and Lifted

1. Before and after image (same angle, clear, high resolution)
2. List Brow Code products used (e.g. Lamination, Butter Bond, Tint)
3. Include processing time

(b) Brow Colour – Tint, Henna, Stain, Hybrid or Gel Tint

1. Before and after image (same angle, clear, high resolution)
2. List Brow Code products used (e.g. Natural Brown Tint, Dark Brown Henna, Hybrid Dye in Harvest Brown)
3. Include processing time

(c) Brow Couture – Your Canvas, Your Creation

1. Before and after image (same angle, clear, high resolution)
2. List all Brow Code products used (professional and retail)
3. Provide a creative concept name/title for the look

6. Submission Guidelines

To ensure fairness, consistency, and the integrity of judging, all entrants must follow these rules:

1. Same Model Requirement: The same model must be used for both before and after images.
2. Image Consistency: Photos must be taken at the same angle with consistent lighting.
3. No Alterations: Filters, digital enhancements, or retouching are strictly prohibited.
4. Image Quality: All images must clearly showcase brow detail in high resolution.
5. Product Use: Only Brow Code products may be used. For the Brow Couture category, complementary elements (e.g., face embellishments) are permitted, but no alternative brow brands may be used.
6. Model Consent: Entrants must obtain consent from models for the use and publication of imagery.
7. Original Work: All submissions must be the entrant’s own original work.

7. Judging & Voting

1. The Brow Code internal team will shortlist three (3) finalists per category based on:
2. Technical execution & skill
3. Creativity & originality
4. Alignment with category criteria
5. Shortlisted entries will be published for public voting within the Brow Code Professional Community.
6. Voting will be open for 4 days.
7. Winners will be determined by the highest number of public votes within each category.

8. Prizes

Total Prize Pool: Over AUD $40,000 in value.

Prizes are non-transferable and cannot be redeemed for cash.

First Place:

1. A Year’s Supply of Brow Code products (valued at AUD $10,000)
2. 12 Months of Salon Code Partnership including:
3. Business Mentorship & Product Training
4. Exclusive early access to product launches & innovations
5. Professional spotlight on @browcodepro
6. Feature article on the Brow Code Pro Blog

Second Place:

1. AUD $2,500 Brow Code Gift Card

Third Place:

1. AUD $1,000 Brow Code Gift Card

9. Rights & Usage

By entering, participants grant Brow Code a worldwide, perpetual, royalty-free license to use, reproduce, and publish submitted images for marketing, promotional, and advertising purposes across all media platforms.

10. Disqualification

Entries may be disqualified if they:

1. Fail to meet category or submission requirements
2. Use non-Brow Code products (except for approved complementary elements in Brow Couture)
3. Include offensive, discriminatory, or inappropriate content
4. Breach Instagram community guidelines

11. General Conditions

1. Brow Code reserves the right to modify, suspend, or terminate the competition at any time if unforeseen circumstances arise.
2. Decisions made by Brow Code regarding judging, voting, and prize allocation are final.
3. This competition is not sponsored, endorsed, or administered by Instagram.

Three categories. Endless creativity. The standard is yours to set. Are you ready to be crowned Best in Brows 2025?